Vanta
How Vanta uses Clay to streamline RevOps and scale signal-based prospecting
01 Link
"Clay has changed how we handle RevOps. We're doing things we never thought possible, and our team can focus on what matters instead of data entry."
Company
Vanta, the leading trust management platform, faced a familiar challenge for high-growth B2B companies: their fragmented sales tech stack was causing inefficiencies across their rapidly scaling sales team.
Industry
Cybersecurity and Compliance Automation
headquarters
San Francisco
“We had both a data enrichment problem and a data orchestration problem,” explains Mark Lail, Director of Revenue Operations. “We sometimes had five different tools trying to enrich the same data point, each with their own field in our CRM. There was no good way of choosing the best result or putting it to work. This resulted in a lot of wasted effort.
”Vanta’s RevOps team enlisted Clay to help them overcome conflicting data across different enrichment tools, centralize data in one platform, streamline account research, and much more.
”Vanta’s RevOps team enlisted Clay to help them overcome conflicting data across different enrichment tools, centralize data in one platform, streamline account research, and much more.
“There’s a real focus on building great tech without unnecessary complexity. It’s all about making things simple and effective.”
Impact
- Unlimited users
- 15 integrations
- Scheduled automation
02 Link
Transforming potential into performance
“We had both a data enrichment problem and a data orchestration problem,” explains Mark Lail, Director of Revenue Operations. “We sometimes had five different tools trying to enrich the same data point, each with their own field in our CRM. There was no good way of choosing the best result or putting it to work. This resulted in a lot of wasted effort.
”Vanta’s RevOps team enlisted Clay to help them overcome conflicting data across different enrichment tools, centralize data in one platform, streamline account research, and much more.
”Vanta’s RevOps team enlisted Clay to help them overcome conflicting data across different enrichment tools, centralize data in one platform, streamline account research, and much more.

03 Subheading
Transforming potential into performance
“We had both a data enrichment problem and a data orchestration problem,” explains Mark Lail, Director of Revenue Operations. “We sometimes had five different tools trying to enrich the same data point, each with their own field in our CRM. There was no good way of choosing the best result or putting it to work. This resulted in a lot of wasted effort.
”Vanta’s RevOps team enlisted Clay to help them overcome conflicting data across different enrichment tools, centralize data in one platform, streamline account research, and much more.
”Vanta’s RevOps team enlisted Clay to help them overcome conflicting data across different enrichment tools, centralize data in one platform, streamline account research, and much more.
