Why Data Should Be At The Top of Your Marketing Plan

Data – the evolving situation When we talk about data in today’s world, we are essentially referring to any information that is translated into a digital form that can be transmitted or processed. But what do we mean by Big Data? Bear with us whilst we quickly get the nitty-gritty out the way… Big Data [...]

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Don’t Let Instagram’s Stories Ads Pass You By

Why brands should be paying attention to the strength of Instagram Stories Ads as a marketing channel. Unless you’ve been living under a rock, or in modern speak, not logged into your Instagram account, you’ll have noticed an increase of business stories ads popping up amongst the ubiquitous videos of your friends eating, going out [...]

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7 Smart Uses for Facebook Carousel Ads

“This device isn’t a spaceship. It’s a time machine… It’s not called the wheel. It’s called the carousel.” Anyone who loves advertising and marketing knows all about Mad Men. Remember when the show broke everyone’s heart, as Don Draper gave his best-ever pitch? Carousel ads are Facebook trying to reinvent the wheel when it comes [...]

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A Beginner’s Guide to the Facebook Pixel

Do you find Facebook Advertising somewhat overwhelming and confusing? The wide variety of features may be super effective but they can also be very difficult to get your head around. One of the things that can be particularly frustrating is Pixels, but rest assured that the Facebook Pixel isn’t as scary as it looks and [...]

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