Terms of Services

These Terms of Services (“Filed Terms” or “Terms of Services”) govern access to and use of any websites, products or services (collectively “Services” or “Service”) offered by Abstract Inc Limited a United Kingdom limited company with the company number 10775503 (“Filed” or “we”) to the Client defined in the Order Form or Invoice (the “Client”). By signing an Order Form, Paying an invoice or agreeing to use the Services, whether via our website Filed.com or a physical order form signed electronically or otherwise, the Client acknowledges and agrees that the Client is subject to these Terms of Service and that the Client accepts these Terms of Service.

1. Definitions

As used in these Terms of Service, unless expressly otherwise stated or evident in the context, the following capitalized terms shall have the following meaning.

1.1 “Ad Account” means a predefined advertising account registered with Filed and associated with the advertising account(s) on Facebook and/or Google and/or any other Third Party Services.

1.2 “Advertising Platforms”include, but are not limited to, Facebook, Instagram, Google, and any such platforms which Filed may include in its services at a later date.

1.3 “Advertising Spend” means all the advertising spend the client used on the Third Party Service for all advertising conducted with respect to an Ad Account in Facebook and/or Third Party Service.

1.4 “Agreement” means these Terms of Services together with the Order Form and any appendices thereto which shall govern the provision of the Service by Filed and the use of the Service by the Client.

1.5 “Campaigns” means in relation to Section 3. Fully Managed Service the Campaigns that Filed builds on the Clients behalf.

1.6 “Content” means any advertising content created by or on behalf of a Customer for an advertising campaign or otherwise.

1.7 “Facebook” means the social media site is known as Facebook and all advertising platforms in Facebook’s ecosystem including but not limited to Facebook, Instagram, Messenger and WhatsApp, and Facebook audience

1.8 “Feedback” means the Client providing suggestions, comments or other feedback to Filed with respect to the Service.

1.9 “Filed Software” means Filed’s proprietary advertising software, including any changes, updates, upgrades, modifications and enhancements made thereto, and any related modules, addons, tools, browser plugins and applications as well as any documentation relating thereto all of the foregoing to the extent offered by Filed.

1.10 “Free Trial” means access to Filed’s Services free of charge for 14-days or any specified period agreed by Filed. The trial period starts on the first day the Service is used by the Client, or an account is created with Filed or otherwise designated by Filed.

1.11 “Fully Managed Service” means an additional service by which Filed provides a Client Success Manager and works with the Client on creating Campaigns, offering weekly reports and ongoing optimizations on behalf of the client.

1.12 “Marketing Plan/strategy” refers to the plan or strategy a Client’s Client Success Manager puts together on the Fully Managed Service based on the Onboarding Call.

1.13 “Minimum Charge” means the predefined minimum charge a Client will be charged if their Advertising Spend is less than the agreed Monthly Spend listed on their Order Form/account/invoice. Minimum Charge information can be found in Section 8, or in the definitions of Price. This refers to standard pricing offered by Filed and does not refer to any discounts or promotional offers that may become available.

1.14 “Monthly Fee” means the predefined percentage fee or flat price fee agreed on the Order Form/account/invoice of the Clients monthly Advertising spend for Ad Accounts on Advertising Platforms connected to

1.15 “Monthly Spend” means the Advertising Spend the client spends with third party Advertising Platforms.

1.16 “Order Form” means the order form through which the Customer orders the Service and which, by reference, incorporates these Terms of Service. In the event of a conflict between these Terms of Service and the Order Form or any other appendices thereof, the Order Form shall prevail unless expressly stated otherwise in the Terms of Service\or any other appendices thereof.

1.17 “Onboarding Call” refers to the 30 minute call a Client receives when using the Full Managed Service.

1.18 “Overage Fee” means the predefined Overage Fee percentage on the Client’s Order Form for any Advertising Spend over the Clients agreed Monthly Spend on the Order Form/invoice.

1.19 “Terms of Service” means these terms and conditions applicable to the use of the Service. Filed may update and modify the Terms of Service from time to time and by continuing to use the Service, the Customer accepts the modification and the revised Terms of Service and they shall enter into force after 30 days have elapsed from the revision of the Terms of Service being published on Filed.com.

1.20 “Service” means the provision of Filed Software available on a software as a service (SaaS) basis via the Internet on Filed’s tool and website and/or by any other means via which the service is made available or can be used as well as any ancillary services that may be available and provided by Filed in relation to Filed Software.

1.21 “Third Party Services” means any gateways, integrations, links or other functionality that allows the Client and/or Users to use certain third-party services such as data upload services or advertising tracking services. It also means the services provided by Advertising Platforms, or for any other services, information or content accessed or purchased through Filed, which you may be able to access, use or connect to with our Services.

1.22 “Users” means anyone accessing the Service.

1.23 “Users” means all people that are accessing the Service.

2. Fully Managed Service

The following Fully Managed Service terms are only specific to those Clients who have Fully Managed Service listed on the Order Form (“Fully Managed Service”). By requesting and paying for the Fully Managed Service, the Client expressly agrees to the Filed Terms of Service and this Section 3.

2.1 Filed will provide the Client with one (1) 30-minute onboarding session in the format of a video call over the Internet (the “Onboarding Call”). The Onboarding Call will take place over the Internet using a channel and tool selected by Filed; the Fully Managed Service is not provided by an in-person meeting. Filed is not responsible for the quality and strength of the connection for any Onboarding Call.

2.2 Filed will provide the Client with one (1) Marketing Plan based on the information collected during the Onboarding Call (“Marketing Plan”). Filed will deliver the Marketing Plan and request approval from the Client via email and will only continue to create the Campaigns once approval from the Client has been received via email or in writing. Filed takes no responsibility for delay caused by the Client. If the Marketing Plan is not approved by the Client Filed will make revisions up to two (2) times.

2.3 Once Filed receives the Marketing Plan, we will continue to create Campaigns on the Advertising Platform (the “Campaigns”) based on the agreed Marketing Plan. The Client acknowledges Filed will publish a campaign on the Client’s Advertising Platform(s) account as part of the Fully Managed Service,it may modify any element of the Client’s Advertising Platform(s) account, including (but not limited to): audiences, conversions, campaigns (and all its associated components and setting). The Campaigns will be subject to the Clients approval via email or in writing before going live. If the Campaigns are not approved by the Client Filed will make revisions up to two (2) times.

2.4 Filed will provide reports to the Clients’ on a Fully Managed Service weekly via email.

2.5 The Client will be provided with a dedicated Client Success Manager who will be available via email or phone via Filed’s Client Support line outlined in the Order form. Filed personnel will endeavor to respond within 1 working day during usual office hours Monday – Friday.

2.6 The Client acknowledges that before Filed can commence with the Fully Managed Service, the Client is responsible for providing any advertisement creatives, including photography, video, and advertising copy. Filed will not create advertising copy from scratch, nor will it create photographs nor video. The Client must also ensure any tracking features such as the Facebook Pixel and any product catalogues are set up prior to the Fully Managed Service commencing.

2.7 The Client acknowledges that Filed requires access to the Client’s Advertising Platform Account(s) and is not responsible for any delays to the Service or Fully Managed Service that are caused on the Clients side.

2.8 Filed’s Fully Managed Service is available only during business days; if requested outside of normal business days, the Fully Managed Service will be completed and delivered on the next business day. Filed’s Fully Managed Service will only be provided in the languages offered by Filed at the time the Fully Managed Service is requested.

2.9 The Client acknowledges and agrees that Filed is not responsible for: (a) sending any appeals to any Advertising Platform for rejected campaigns; or (b) the performance of the campaign for which Filed managed under its Fully Managed Service (or for any other of the Client’s campaigns), whether or not the Client applied any suggestions provided by Filed or applied directly by Filed.

2.10 Filed reserves the right to reject a Client on Fully Managed Service request for any reason, in its sole discretion; without limiting the foregoing, Filed may reject a Fully Managed Service request if: (a) one or more campaigns in the Client’s Advertising Platform account violate any Third-Party Terms. If the Fully Managed Service request is rejected, Filed will inform the Client of the rejection by email, and refund the fee paid for the Fully Managed Service to the Client.

2.11 Access to and use of the Service may be temporarily down, or deactivated due to maintenances, upgrades, equipment failure, power failure, and/or other scheduled or unscheduled downtimes or interruptions and Filed shall not be liable to the Client or any third-party for any such circumstances.

3. Registration and trial period

3.1 Unless otherwise agreed, the Client shall register on https://app.filed.com before commencing the use of the Service. In connection with the registration, the Client shall sign up to the Service and authorize Filed access to the Client’s Facebook account/s and/or Google account/s to all the information therein and the Client shall register their Ad Accounts with the Service. Filed shall confirm the Client’s registration and Ad Accounts in due course after having received the registration. The Client may add and remove its Ad Accounts in the Service.

3.2 In order to use the Service, the Client is required to complete online registration. If given written permission by Filed or mentioned on the Order Form the Client is entitled to use the Service free of charge for a 14-day Free Trial period. The Client can also register for the service by agreeing to the Terms of Service electronically during the registration process. The trial period starts on the first day the Service is used by the Client, or an account is created with Filed or when otherwise agreed in writing. The Client’s right to use the Service shall automatically continue after the expiry of the trial period unless the Client will notify Filed in writing and before the expiry of the trial period if it does not wish to continue to use the Service after the trial period. In the absence of such written notice, the Client’s right to use the Service shall continue after the trial period for an indefinite period until terminated in accordance with Section 12 below. The use of the Service after the trial period is subject to the fees set forth in Section 8 below. Except for an obligation to pay fees pursuant to Section 8 below, all other provisions of these Filed Terms shall apply during the trial period.

4. Third Party Content and Services

4.1 Whilst the Service includes functionality that allows the Client and/or Users to use certain Third
Party Services we are not responsible for any such services provided by the Advertising Platforms, or for any other services, information or content accessed or purchased through Filed, which you may be able to access, use or connect to with our Services (together with the Advertising Platform services, the “Third-Party Services”). If you access a Third-Party Service through us, you do so at your own risk. When accessing any Advertising Platform services, you are responsible for complying with all of the terms, conditions, policies and guidelines which the applicable Advertising Platforms impose on their users (the “Third-Party Terms”), including (but not limited to) those published at:

4.2 You remain responsible for the payment of the ads purchased through our Services directly to the Advertising Platforms.

4.3 You understand that we have the right, but no obligation,to preview, verify, flag, and/or modify Ads Content and that you must bear all risks associated with the publishing of ads on the Advertising Platforms. You also agree that Services interoperate with the Advertising Platforms and that our Services are highly dependent on the availability of the Advertising Platforms. If at any time the Advertising Platforms cease to make their features or programs available to us on reasonable terms, we may cease to provide access to such features or programs to you. We assume no responsibility or liability related to Ad Content or to any Ad Content not being transferred to or published on the Advertising Platforms as a result of a malfunction in our Services.

5. Intellectual Property

5.1 You retain all rights, title and interest to your Ads Content which you may upload to or with our Services. We will not use your Ads Content except for purposes of providing, supporting and improving our Services and in full compliance with all Terms of Service.

5.2 You may from time to time provide suggestions, comments or other feedback to Filed with respect to the Services (“Feedback”). Feedback, even if designated as confidential by you, shall not create any confidentiality obligation for us. Notwithstanding the foregoing, we will not disclose to any third party that you are the source of any Feedback. You shall, and hereby do, grant to us a non-exclusive, worldwide, perpetual, irrevocable, transferable, sub-licensable, royalty-free, fully paid-up license to use and exploit the Feedback for any purpose.

5.3 We retain all right, title, and interest in and to the Services.

6. Right of Use and Proprietary Rights

6.1 Subject to the Client’s compliance with all the terms of this Agreement, Filed grants to the Client a non-exclusive, non-transferable, limited right to access and use the Service, against due payment of agreed fees, solely in connection with the registered predefined Ad Accounts in Facebook and/or Google.

6.2 Client shall not i) attempt to copy, modify, duplicate, create or prepare derivative works from or; based upon, frame, mirror, republish, downloads, display, transmit, or distribute all or any portion of the Service in any form or media or by any means; ii) access all or any part of the Service in order to build a product or service or feature which competes with the Service; iii) attempt to obtain, or assist third parties in obtaining unauthorised access to the Service; iv) license, sell, rent, lease, transfer, assign, distribute, display, disclose or otherwise make the Service available to any unauthorised third party; or v) reverse engineer, decompile, decode, decrypt, disassemble, or attempt to derive any source code from the Filed Software (except and only to the extent any foregoing restriction is prohibited by applicable law). If the Client grants any subcontractor, supplier, end Client or other third-party any access to the Service, such subcontractor, supplier, end Client and third party shall be considered equivalent to the Client for the purposes of this Terms of Service and the Client shall be fully responsible and liable for all acts and omissions of such subcontractor, supplier, end Client and third-party as well for ensuring their compliance with the Agreement.

6.3 The Client agrees and acknowledges that the title and all intellectual property rights in and to the Service and any data, documentation, images and/or Filed Software related thereto are owned and remain vested in Filed or a third-party. No intellectual property right of Filed shall be transferred pursuant to this Agreement. Filed agrees that, unless otherwise agreed in this Agreement, Client-owned materials provided by the Client to Filed in connection with the Service shall remain the property of the Client and Filed agrees that the title and all intellectual property rights in and to such Client owned materials remain vested in the Client.

6.4 If the Client comments the Service or provides suggestions or ideas for improving the Service, notwithstanding anything stated to the contrary in this Agreement, the Client agrees that all such comments, suggestions and ideas thereof will be fully assigned to Filed and hence Filed shall own all rights to use and incorporate them into its product offerings.

6.5 For the avoidance of doubt, if the Service includes third-party solutions for which the Client has a direct contractual relationship with the providers of these third-party solutions (such as Facebook or other marketing platform or mobile measurement providers) regardless of anything to the contrary stated herein, their use shall be exclusively governed by their provider’s terms and conditions in their standard form, or as negotiated between the Client and such third party, applicable to such solutions. This Agreement does not modify or amend, and is not in lieu of, any terms, policies or rules of Facebook or any other third-party provider used by the Client.

7. Fees

7.1 All Invoices are generated at the beginning of each billing period.

7.2 Payment by debit/credit card. If you are paying by debit or credit card, you authorize us to charge your card or bank account for all fees payable during the Subscription Term. You further authorize us to use a third party to process payments, and consent to the disclosure of your payment information to such third party.

7.3 Payment against invoice. We will invoice you no more than forty-five (45) days before the beginning of the Subscription Term and each subsequent Billing Period, and other times during the Subscription Term when fees are payable. All amounts invoiced are due and payable immediately.

7.4 All credit/debit cards are automatically charged on your specific billing cycle date. In the event a credit/debit card fails to charge successfully, access to the product/service will cease immediately.

7.5 Payment Information. You will keep your contact information, billing information and credit card information (where applicable) up to date with Filed. Changes may be made on your Billing Page within your account or by contacting your Client Success Manager. All payment obligations are non-cancellable and all amounts paid are non-refundable. All fees are due and payable in advance throughout the Subscription Term.

7.6 Sales Tax. All fees are exclusive of taxes, which we will charge as applicable. You agree to pay any taxes applicable to your use of the Subscription Service and performance of Consulting Services. If you are located in the European Union, all fees are exclusive of any VAT and you represent that you are registered for VAT purposes in your member state. At our request, you will provide us with the VAT registration number under which you are registered in your member state. If you do not provide us with a VAT registration number prior to your transaction being processed, we will not issue refunds or credits for any VAT that was charged. If you are subject to GST, all fees are exclusive of GST.

7.7 Filed reserves the right to remove customer application data from its servers after non-payment.

7.8 Upon renewal, we may increase your fees. If this increase applies to you, we will notify you at least thirty (30) days in advance of your renewal and the increased fees will apply at the start of the next renewal term. If you do not agree to this increase, either party can choose to terminate your subscription at the end of your then-current term by giving the notice required as stated in these terms

7.9 Term and Renewal. Your initial subscription period will be specified in your Order, and, unless otherwise specified in your Order, your subscription will automatically renew.

7.10 Notice of Non-Renewal. Unless otherwise specified in your Order, to prevent renewal of your subscription, you or we must give written notice of non-renewal. The deadline for sending this notice is a minimum of 10 days before the subscription renewal.

7.11 If you cancel your subscription with Filed, you will immediately lose access to the account. If there is time remaining on the subscription, please contact your allocated Client Success Manager to re-instate access for the remaining period. If you do not do this within the specified time period, then all fees will be immediately due and payable, and failure to pay these fees may result in your account being suspended or terminated for non-payment. We will not provide any refunds of prepaid fees or unused Subscription Fees, and you will promptly pay all unpaid fees due through the end of the Subscription Term.

7.12 We reserve the right to modify our Sites at any time, with or without notice to you. For example, we may add or remove functionality or features, and we may suspend or stop a particular feature altogether. We also reserve the right to charge a fee for any of our features at any time.

7.13 If you as a customer of Filed initiates a chargeback, Filed may assess a $30.00 processing fee for each individual chargeback that is received.

7.14 Customers are encouraged to keep records of all the communications regarding the cancellation. Until a cancellation request is made, Filed will continue to treat it as an open account. Unless cancelled, the billing cycle will continue, possibly resulting in a past due payment that maybe turned over to a third-party collection service.

7.15 As a customer of Filed you agree to provide Filed, 30 days to attempt to settle any billing dispute before submitting a claim with any third-party credit/debit card company or bank.

7.16 Should Filed receive a chargeback from a third-party credit/debit card company or bank on the customer’s behalf before Filed has been given a chance to resolve the issue, Filed reserves the right to charge the customer for time spent in resolving such disputes and any associated fees incurred by Filed, in addition to the $30 chargeback fee mentioned above. Regardless of the outcome of the chargeback, Filed retains the right to collect on any charges or fees that are deemed due.

7.17 Filed may submit any disputed amount to a Debt collection agency. Once a chargeback has been received, Filed reserves the right to suspend the account until the matter is resolved.

8. Warranties and Disclaimers

8.1 Filed endeavours to make commercially reasonable efforts to ensure that the Service will be available for use on a 24/7 basis excluding temporary maintenance, updating and repairs. Filed does not assume any liability for usage interruptions or breaks, but it endeavours to inform the Client of Service issues wherever reasonably possible. Filed does not warrant that the Service will be uninterrupted or error-free. However, Filed agrees to use commercially reasonable efforts to be at the Client’s disposal in order to support the Client and to correct any material error or deficiency in the Service.

8.2 The warranty does not cover errors or deficiencies attributable to (a) use of the Service contrary to this Agreement, or the written instructions given by Filed (b) use of the Service contrary to the Facebook and/or terms and policies; (c) disturbances or interruptions in the Service due to data network; or (d) a service or product not supplied by Filed or other similar reason outside of the Service. The Client acknowledges that the use of the Service is dependent on Facebook and/or Google in which the Client’s advertising campaigns are carried out and that the actions of the Client and third-party data providers may also affect the use of the Service. Filed does not accept any liability for the operation and function of any Client or third-party products, services, actions or omissions, including, but not limited to, those of third-party data providers, Facebook and/or Google or any third-party that operates in or with Facebook and/or Google.

8.3 While the vast majority of our customers are fully satisfied with their purchase from Filed, if for some reason you are unhappy with any software, product or service offered through the sites, your sole recourse is the stated guarantee for that software, product, or service.

(i)For example, you can receive a refund within the refund period where a money-back guarantee is made. Where a satisfaction guarantee or other written guarantee is expressly offered in connection with a particular product or service, you can hold us to our written guarantees. If there are any stated conditions in the guarantee, you will need to document that you have satisfied the conditions. There are NO other warranties or guarantees made related to the use of the Sites or the Content, or for any products or services offered through the sites. Any guarantees or warranties that might be implied by law are specifically disclaimed including but not limited to, warranties of merchantability, fitness for a particular purpose, title, and non-infringement.

9. Liabilities & Limitations of Liabilities

9.1 TO THE EXTENT ALLOWED BY MANDATORY LAW, FILED DOES NOT HAVE ANY OTHER RESPONSIBILITY OR LIABILITY FOR THE SERVICE. THE SERVICE IS PROVIDED “AS IS” AND “AS AVAILABLE” AND FILED EXPRESSLY DISCLAIMS ALL OTHER EXPRESS OR IMPLIED WARRANTIES, INCLUDING BUT NOT LIMITED THE WARRANTIES OF MERCHANTABILITY, NON-INFRINGEMENT, CORRECTNESS AND FITNESS FOR A PARTICULAR PURPOSE.

9.2 YOU USE ALL SERVICES AT YOUR OWN RISK. TO THE GREATEST EXTENT PERMITTED BY APPLICABLE LAW, WE DISCLAIM ANY WARRANTIES, REPRESENTATIONS, GUARANTEES AND CONDITIONS OF ANY KIND, WHETHER EXPRESS, IMPLIED, STATUTORY, OR OTHERWISE. WITHOUT LIMITING THE GENERALITY OF THE FOREGOING, WE SPECIFICALLY DISCLAIM ALL EXPRESS OR IMPLIED WARRANTIES OF DESIGN, MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, QUALITY, AND NONINFRINGEMENT, THAT THE SERVICES WILL MEET YOUR REQUIREMENTS, OR THAT OUR SERVICES WILL ALWAYS BE AVAILABLE, ACCESSIBLE, UNINTERRUPTED, TIMELY, SECURE, ACCURATE, COMPLETE, OR ERROR-FREE. IN ADDITION, WE DISCLAIM ANY RESPONSIBILITY FOR ANY THIRD-PARTY SERVICES (INCLUDING ADVERTISING PLATFORM SERVICES) OR ACTIVITIES, ANY CONNECTION TO OR TRANSMISSION FROM THE INTERNET, OR ADVERTISING PLATFORMS, ANY HACKING, TAMPERING, OR OTHER UNAUTHORIZED ACCESS OR USE OF THE SERVICES OR YOUR ACCOUNT OR THE INFORMATION CONTAINED THEREIN (INCLUDING ADS CONTENT). NO ADVICE OR INFORMATION, WHETHER ORAL OR WRITTEN, OBTAINED FROM US OR ELSEWHERE WILL CREATE ANY WARRANTY OR CONDITION NOT EXPRESSLY STATED IN THESE FILED TERMS OF SERVICE. THESE LIMITATIONS SHALL APPLY NOTWITHSTANDING THE FAILURE OF ESSENTIAL PURPOSE OF ANY LIMITED REMEDY PROVIDED HEREIN.

9.3 OUR AGGREGATE LIABILITY TO YOU FOR ANY AND ALL CLAIMS OF ANY KIND SHALL NOT EXCEED THE GREATER OF (A) THE FEES WE RECEIVED FROM YOU FOR THE SERVICES SUBJECT TO THE CLAIM DURING THE THREE (3) MONTH PERIOD IMMEDIATELY PRECEDING THE DATE ON WHICH THE CAUSE OF ACTION AROSE AND (B) US$500.

9.4 WE SHALL NOT BE LIABLE FOR ANY INDIRECT, PUNITIVE, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR EXEMPLARY DAMAGES, INCLUDING DAMAGES FOR LOSS OF PROFITS, GOODWILL USE, OR DATA OR OTHER INTANGIBLE LOSSES, THAT RESULT FROM THE USE OF, OR INABILITY TO USE, THE SERVICES OR ANY OTHER ASPECT OF THE TERMS OF SERVICE. UNDER NO CIRCUMSTANCES WILL WE BE RESPONSIBLE FOR ANY DAMAGE, LOSS, OR INJURY RESULTING FROM HACKING, TAMPERING, OR OTHER UNAUTHORIZED ACCESS OR USE OF THE SERVICES OR YOUR ACCOUNT OR THE INFORMATION CONTAINED THEREIN.

9.5 THE LIMITATIONS OF LIABILITY SET FORTH IN THIS SECTION 10 SHALL (A) ALSO BENEFIT OUR AFFILIATED COMPANIES, DIRECTORS, OFFICERS, EMPLOYEES, AGENTS, LICENSORS AND SERVICE PROVIDERS, (B) APPLY TO ANY CLAIMS BROUGHT BASED ON ANY CAUSE OF ACTION, INCLUDING BREACH OF CONTRACT, TORT, STATUTE OR OTHER LEGAL THEORY, AND (C) NOT APPLY IF YOU CAN PROVE THAT: (I) OUR NEGLIGENCE CAUSED DEATH OR PHYSICAL INJURY; (II) WE CAUSED DAMAGES INTENTIONALLY OR WITH WILLFUL MISCONDUCT; OR (III) APPLICABLE LAW DOES NOT ALLOW A LIMITATION AS CONTEMPLATED IN THE TERMS OF SERVICE (IN WHICH CASE THE LIMITATIONS OF LIABILITY IN THE TERMS OF SERVICE SHALL BE REDUCED TO THE MAXIMUM LIMITATION THAT IS VALID AND ENFORCEABLE UNDER APPLICABLE LAW).

9.6 THE PARTIES ACKNOWLEDGE AND AGREE THAT THE ESSENTIAL PURPOSE OF THIS SECTION 10 IS TO ALLOCATE THE RISKS UNDER THESE TERMS OF SERVICE BETWEEN THE PARTIES AND LIMIT FILED’S POTENTIAL LIABILITY IN APPROPRIATE RELATION TO THE FEES CHARGED UNDER THE TERMS OF SERVICE, WHICH WOULD HAVE BEEN SUBSTANTIALLY HIGHER IF WE WERE TO ASSUME ANY FURTHER LIABILITY OTHER THAN AS SET FORTH HEREIN. THE PARTIES HAVE RELIED ON THESE LIMITATIONS IN DETERMINING WHETHER TO ENTER INTO THESE TERMS OF SERVICE.

10. Confidentiality

10.1 Each Party shall keep in confidence all material and information received from the other Party and marked as confidential or which should be understood to be confidential, and may not use such material or information of the other Party for any purpose other than for the proper fulfilment of the Agreement. The confidentiality and non-use obligations shall not, however, be applied to material and information: (a) which is generally available or otherwise public; or (b) which the receiving Party has received from a third party without any obligation of confidentiality; or (c) which was in the possession of the receiving Party prior to receipt of the same from the other Party without any obligation of confidentiality related thereto or breach of confidentiality obligations.

10.2 Notwithstanding the confidentiality provisions, Filed may collect and analyze the Client’s Advertising Spend data and trends but may only disclose this Client data if the data is de- identified or if it is not attributable to any individual or company. In addition, Filed may collect, analyze, and use aggregated, de-identified technical data and related information (such as product or feature usage, device metrics/metadata etc.) to facilitate market research and analysis, quality control, product development/improvement and to provide support and maintenance services.

Filed may use, store, or disclose such information or material derived from such information, as long as it is in a form that does not identify or is not attributable to any individual or company.

10.3 Each Party shall promptly upon termination of the Agreement (or when the Party no longer needs the material or information in question for the purposes of the Service) cease using confidential material and information received from the other Party and, unless the Parties separately agree on destruction of such material, return the material in question (including all copies thereof). Each Party shall, however, be entitled to retain the copies required by law or regulations and Filed may use information in the connection with Section 11.2.

10.4 The duties and obligations of confidentiality contained in this Section 11 shall apply to and bind the parties for a period of twenty-four (24) months thereafter, provided however the Party’s obligations under this section will survive and continue in effect indefinitely with respect to any Confidential Information that was a trade secret under Applicable Law when disclosed.

11. Term & Termination

11.1 We may terminate our Agreement for cause if we determine that you are acting, or have acted, in a way that has or may negatively reflect on or affect us, our prospects, or our customers.

11.2 Suspension and Termination of Free Services – We may suspend, limit, or terminate the Free Services for any reason at any time without notice. We may terminate your subscription to the Free Services due to your inactivity.

11.3 Suspension – Suspension for Prohibited Acts – We may suspend any User’s access to any or all Subscription Services without notice for:

  • (i) use of the Subscription Service in a way that violates applicable local,
    state, federal, or foreign laws or regulations or the terms of this Agreement,
  • (ii) use of the email send service that results in excessive hard bounces, SPAM complaints
    via feedback loops, direct spam complaints (to our abuse desk), or requests for removal from
    a mailing list by recipients, or
  • (iii) repeated instances of posting or uploading material that infringes or is alleged to infringe on the copyright or trademark rights of any person or entity.

11.4 Suspension for Non-Payment – We will provide you with notice of non-payment of any amount due. Unless the full amount has been paid, we may suspend your access to any or all of the Subscription Services. If a Subscription Service is suspended for non-payment, we may charge a re-activation fee to reinstate the Subscription Service.

11.5 Suspension for Present Harm – If your website, or use of, the Subscription Service:

  • (i) is being subjected to denial of service attacks or other disruptive activity,
  • (ii) is being used to engage in denial of service attacks or other disruptive activity,
  • (iii) is creating a security vulnerability for the Subscription Service or others,
  • (iv) is consuming excessive bandwidth, or
  • (v) is causing harm to us or others, then we may, with electronic or telephonic notice to you,
    suspend all or any access to the Subscription Service.

11.6 As a customer of Filed, you must request to cancel your subscription a minimum of 10 working days prior to the next billing date in order to avoid being charged the fee due. This cancellation must be submitted in writing (or via email) to your allocated Client Success Manager.

11.7 Filed will not prorate any portion of unused subscription services. All subscription fees are non-refundable.

12. Processing of data

12.1 The Client expressly acknowledges and agrees that it is the Client’s obligation to observe and to comply with any and all privacy and data protection laws (including but not limited to EU General Data Protection Regulation, GDPR), regulations and terms applicable to information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context (“Personal Data”) contained in the materials provided by the Client for the purposes of the Service regardless of the country/state in which the Client is based. The above mentioned includes, but is not limited to, complying with terms and restrictions related to Client’s use of Client/contact databases and complying with any applicable privacy policies and cookie opt-in policies.

11.2 Suspension and Termination of Free Services – We may suspend, limit, or terminate the Free Services for any reason at any time without notice. We may terminate your subscription to the Free Services due to your inactivity.

12.2 In the event that (i) Filed in connection with the Service processes Personal Data as a processor on behalf of the Client and (ii) the applicable legislation (such as the GDPR) requires Parties to put in place a data processing agreement (“DPA”) to govern such data processing, the DPA attached to this Agreement as Annex A shall apply. In such event, the DPA set forth in Annex A forms an integral part of the Agreement and shall be applied to the processing of Personal Data by Filed as a processor.

12.3 Filed may collect and process Personal Data regarding Client’s personnel and/or other representatives of the Client using the Service for the Client. Such processing is described in Filed’s Privacy Policy, the current version of which is available via the Service and on Filed’s website. The Client shall ensure that its employees and representatives engaging with the Service are informed about the contents of Filed’s Privacy Policy.

13. General Provisions

13.1 Filed is entitled to change the working methods, hardware, data communication links, software, user interface or other system components used in the providing the Service. Filed may also use subcontractors.

13.2 Filed is entitled to use the Client’s name and logo as a reference for advertising purposes only with the prior written consent of the Client for each use.

13.3 Neither party may assign this Agreement without other Party’s prior written consent. Parties shall, however, be entitled to assign this Agreement in whole or in part to its Affiliates and in the connection with a merger or acquisition process including but not limited to the transfer of business and/or any other corporate transaction or restructuring.

13.4 Neither Party shall be liable to the other for any failure to perform any of its obligations (except payment obligations) under this Agreement during any period in which such performance is delayed by circumstances beyond its reasonable control, such as fire, flood, war, embargo, strike, riot, terrorism, or the intervention of any governmental authority (a “Force Majeure”). In such event, however, the delayed Party must promptly provide the other Party with written notice of the Force Majeure. The delayed Party’s time for performance will be excused for the duration of the Force Majeure.

13.5 This Agreement and the information submitted by the Client during the registration process for the Service constitute the entire agreement with respect to its subject matter and replaces and supersedes any prior written and/or verbal communications.

13.6 If any provision herein is held to be invalid or unenforceable to any extent, then such provision will be interpreted, construed and reformed to the extent reasonably required to render it valid, enforceable and consistent with its original intent.

13.7 Headings in this Agreement are for convenience of reference only and shall in no way affect interpretation of the Agreement.

14. Applicable Law & Dispute Resolution

14.1 These terms and conditions are governed by and construed in accordance with the laws of England and Wales.

14.2 Any dispute or claims arising in connection with these terms of service that failed to remedy will be subject to the exclusive jurisdiction of the courts of England and Wales.

Annex A – Data Processing Agreement (DPA)

1. Background and purpose

1.1 This Annex on data processing agreement (“DPA”) is an annex to and forms an integral part of the service agreement or other written or electronic agreement (“Agreement”) which governs the use of Services (as defined in Section 2) provided by Filed to the Client, as defined below.

1.2 In the course of providing the Service to the Client pursuant to the Agreement, the Filed may process Personal Data on behalf of Client. The purpose and scope of this DPA is to agree on the terms and conditions for the Processing of Personal Data by Filed on behalf of the Client in connection with the Services. This DPA together with the Agreement forms a data processing agreement in the meaning of applicable Data Protection Laws. For the purposes of this DPA only, and except where indicated otherwise, the term “Filed” shall also include Filed’s Affiliates.

1.3 The parties acknowledge and agree that, by executing the Agreement to which this DPA is attached, the Client enters this DPA on behalf of itself and, as applicable, in the name and on behalf of its Affiliates authorized to use the Services, thereby establishing a separate data processing between Filed and each such authorized Affiliate. Each authorized Affiliate agrees to be bound by the obligations under this DPA and, to the extent applicable, the Agreement.

2. Definitions

2.1 For the purpose of this DPA, unless expressly otherwise stated or evident in the context, the following capitalised terms shall have the following meanings, the singular (where appropriate) shall include the plural and vice versa, and references to Sections or Subsections shall be references to sections and subsections of this DPA.

“Affiliate” means any entity that directly or indirectly controls, is controlled by, or is under common control with the Client or Filed.

“Control,” for purposes of this definition, means direct or indirect ownership or control of more than 50% of the voting interests of the subject entity. Filed’s Affiliates are listed at www.Filed or its subpages.

“Controller” means the entity, which determines the purposes and means of the Processing of Personal Data.

“Client” means Filed’s Client or other business partner for which Filed is providing the Services.

“Data Protection Laws” means applicable data protection regulations and legislation, including but not limited to the GDPR and the data protection or privacy laws of any other country. “Data Subject” means the identified or identifiable person to whom Personal Data relates.

“EU” means European Union.

“EEA” means the European Economic Area.

“GDPR” means the Regulation (EU) 2016/679 of the European parliament and the Council of 27 April 2016 on the protection of natural persons with regard to the Processing of Personal Data and on the free movement of such data, and repealing Directive 95/46/EC.

“Personal Data” means any information relating to an identified or identifiable natural person.

“Processing” means any operation or set of operations which is performed upon Personal Data, whether or not by automatic means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

“Processor” means the entity which Processes Personal Data on behalf of the Controller.

“Services” mean the services described in the Agreement and other services supplied by or on behalf of Filed to the Client either directly or through a third party engaged by the Client.

“Standard Data Protection Clauses” has the meaning given to it in Section 5.4.

“Sub-processor” means another processor engaged by Filed in the Processing of Personal data and, where applicable, possible other Processor engaged by the Sub processor of Filed.

“Supervisory authority” shall have the meaning set forth in the GDPR. 2.2 In addition, unless expressly otherwise stated, the applicable definitions provided in the Agreement shall be applied to this DPA. In case a definition provided in this DPA and a definition provided in the Agreement conflicts, for the purposes of this DPA the definition provided in this DPA shall prevail.

3. Processing of Personal data

3.1 Roles of the Parties

3.1.1 For the purposes of the Processing of Personal Data, the Client shall be the Controller and Filed shall be the Processor. There are also other parties involved in the provision of the Services (such as providers of social media marketing platforms). However, Filed does not have an access to the personal data held and processed by such third parties and such processing is not in the scope of this DPA.

3.2 Subject matter, nature and purpose

3.2.1 For the purposes of performing the Services, Filed Processes Personal Data on behalf of the Client.

3.2.2 The nature and the purpose of the Processing is to supply and enable the Services provided by Filed to the Client. The Processing of Personal Data shall take place solely for the purposes defined herein and Filed shall not be entitled to use the Personal Data for any other purposes, unless otherwise stated in the Agreement. The Client hereby authorizes Filed to transfer Personal Data to those social media platforms and other third parties who are involved in the provision of the Services.

3.2.3 Nothing in this DPA shall operate to transfer, assign or otherwise grant to Filed any right or interest to the Personal Data, unless otherwise stated in the Agreement.

3.3 Personal data and Data subjects

3.3.1 The Client may submit Personal Data to the Services, the extent of which is determined and controlled by the Client in its sole discretion.

3.3.2 The types of Personal Data subject to the Section 3.2.1, considering the nature of the Services, consist of the end-user data from the social media platforms used by the Client, and possible direct and indirect Personal Data included to the custom conversion data provided by the Client or conversion data provided by Filed’s integrations as agreed in the Agreement.

3.3.3 Personal Data may include also other type of Personal Data if required by the purpose of the Processing as agreed between the Parties.

3.3.4 Personal Data may concern also other categories of Data Subjects if required by the purpose of the Processing as agreed between the Parties.

3.4 Duration and termination of the Processing

3.4.1 This DPA become effective simultaneously with the Agreement and shall continue to be in effect until the Agreement is terminated. The duration of the Processing of Personal Data is conditional to the term of the Agreement. Certain Processing activities shall be conducted as long as such Processing is required for the supply of the Services.

3.4.2 If any Processing by Filed is required after termination of the Agreement, e.g. in order to transfer data back to the Client such Processing shall be conducted in accordance with the provisions of this DPA.

3.4.3 In the event of termination of the Agreement, Filed shall delete the Personal Data, or if requested by the Client in writing, return the Personal Data to the Client in commonly used format as soon as practically possible after the end of the Agreement and shall be deleted thereafter from the systems of Filed.

3.4.4 If and to the extent it is required by law that any Personal Data need to remain in the possession of Filed, the Client shall be notified thereof and shall be provided with copies of such data. In such case, Filed shall ensure the confidentiality of all such Personal Data and shall ensure that such Personal Data is processed only when necessary for the purpose(s) specified in the applicable laws requiring such storage and for no other purpose.

3.4.5 After the termination of the Agreement, Filed shall provide, upon the Client’s request, the Client with a written certification that it has fully complied with the Subsections from 3.3.3 to 3.3.4 above.

3.5 Instructions for Processing

3.5.1 The Personal Data shall be processed in accordance with Client’s documented instructions for Processing of the Personal Data. This DPA and the Agreement are Client’s complete and final documented instructions at the time of signature of the Agreement to Filed for the Processing of Personal Data. Any additional or alternate instructions must be agreed upon separately. For the avoidance of doubt, Client’s instructions for the Processing of Personal Data shall comply with Data Protection Laws.

3.5.2 Filed shall process the Personal Data only according to documented instructions given by the Client, including with regard to transfers of Personal Data to a country outside the EU/EEA.

3.5.3 The instructions referred to in Subsection 3.5.1 may be amended from time to time as needed for the purposes of the Processing.

3.5.4 If Filed may not follow the instructions given by the Client due to applicable compelling laws or it considers an instruction to infringe any law, Filed shall immediately inform the Client of such matter.

3.6 General obligations of the Parties

3.6.1 Client shall, in its use of the Services, Process Personal Data in accordance with the requirements of Data Protection Laws. Client shall have sole responsibility for the accuracy, quality, and legality of Personal Data and the means by which Client acquired Personal Data.

3.6.2 Parties shall comply with all applicable Data Protection Laws in the Processing of the Personal Data. In addition, Filed must adhere with good practices of the industry.

3.6.3 Filed shall implement appropriate technical and organizational measures for security of Processing in order to ensure an appropriate level of security as required by the Data Protection Laws and considering the Personal Data specified in Section 3.3, including the measures provided in the Section 6 below.

3.6.4 Filed shall provide reasonable assistance to the Client in ensuring the compliance with the provisions on security of the Personal Data as set forth in the Data Protection laws.

3.6.5 Filed shall assist the Client by appropriate technical and organizational measures in the fulfillment of the Client’s obligation to respond to requests for exercising the data subject’s rights under the Data Protection Laws.

3.6.6 Filed shall make available to the Client all information necessary to demonstrate compliance with the obligations laid down in this DPA and the Data Protection Laws, in particular with the principles relating to Processing of Personal Data as laid down in the GDPR.

4. Subcontractors

4.1 Client acknowledges and agrees that (a) Filed’s Affiliates may be retained as Sub-processors; and (b) Filed and its Affiliates respectively may engage third-party Sub-processors in connection with the provision of the Services.

4.2 Upon Client’s request, Filed shall inform the Client in writing of the Sub-processors used in the Services and the specific Processing activities they are engaged for. Filed shall also inform the Client in writing of any intended changes concerning the addition or replacement of Sub- processors, thereby giving the Client the opportunity to object to such changes.

4.3 Where Filed engages a Sub-processor for Processing, Filed has entered into a written agreement with each Sub-processor containing data protection obligations not less protective than those in this DPA with respect to the protection of Personal Data to the extent applicable to the nature of the Services provided by such Sub-processor, in particular regarding the provision of sufficient guarantees to implement appropriate technical and organizational measures in such a manner that the Processing will meet the requirements of the applicable Data Protection Laws.

4.4 Filed hereby enters into this Agreement for and on behalf of each of its Affiliates, thereby establishing a separate data processing agreement between the Client and each such Filed Affiliate. Addition or replacement of such Filed Affiliates shall be subject to Subsection 4.2 above. The Client may not object such additions or replacements without a cogent reason.

4.5 Where a Sub-processor fails to fulfil its data protection obligations, Filed shall remain fully liable to the Client for the performance of the Sub-processors obligations and any liabilities related thereto to the same extent Filed would be liable if performing the services of each Sub- processor directly under the terms of this DPA.

5. Location and transfers of data

5.1 The provisions of Sections 5.2-5.4 shall apply to any transfers of Personal Data processed under this DPA from the EU/EEA to countries that do not ensure an adequate level of data protection within the meaning of Data Protection Laws of the foregoing territories.

5.2 Filed may transfer to or process Personal Data in a non-EU/EEA country, which the EU Commission has not found to provide an adequate level of protection. In case Filed or Sub- processor engaged by Filed processes or in any way makes the Personal Data accessible outside the EU/EEA countries it must secure that such Processing is performed under appropriate safeguards and otherwise complies with the statutory requirements regarding the Processing of Personal Data outside the EU/EEA countries.

5.3 When applicable, Filed shall assist the Client to enter into appropriate contractual arrangements with the recipient in a non-EU/EEA country for the transfer of Personal Data to the applicable third countries outside the EU/EEA as adopted and approved by the EU Commission or competent data protection regulatory authority in accordance with applicable Data Protection Laws (“Standard Data Protection Clauses”). Alternatively, the Client may authorize Filed to enter into Standard Data Protection Clauses on its behalf.

5.4 Upon on the Client’s request, Filed shall provide written information about the location(s) in which Personal Data is processed pursuant to this DPA.

6. Security of Processing

6.1 Filed shall always implement and maintain appropriate operational, administrative, physical and technical measures in accordance with common industry practice to protect the Personal Data against accidental or unlawful destruction, loss, alteration, unauthorized disclosure of, or access to Personal Data transmitted, stored or otherwise processed.

6.2 Filed shall ensure that persons authorized to process the Personal Data have committed themselves to appropriate confidentiality or are under an appropriate statutory obligation of confidentiality.

6.3 Filed shall limit access to the Personal Data to personnel on a need-know-basis. The Personal Data and the persons accessing to any data shall be limited to what is necessary in relation to specific Processing activities.

7. Data breaches

7.1 In case of any breach of security leading to the accidental or unlawful destruction, loss, alteration, unauthorised disclosure of, or access to, Personal Data (“Data Breach”), Filed shall notify the Client thereof in writing without undue delay after having become aware of it. The notification shall at least: (a) describe the nature of the Data Breach, the affected Personal Data, including the categories and approximate number of Data Subjects concerned and the categories and approximate number of Personal Data records concerned; (b) communicate the name and contact details of a contact point where more information can be directly obtained in case such person is other than the contact person under the Agreement; (c) describe the likely consequences of the Data Breach, in particular to the Personal Data; and (d) describe the measures taken or proposed to be taken by Filed to address the Data Breach, including, where appropriate, measures to mitigate its possible adverse effects.

7.2 Where, and in so far as, it is not possible to provide the information under the Section 7.1 at the same time without undue delay, the information may be provided in several parts within the time limit.

7.3 Upon the Client’s request, Filed shall assist the Client with reasonable effort to document an occurred Data Breach as required by Data Protection Laws.

7.4 Upon the Client’s request, Filed shall assist the Client with reasonable effort in reporting the Data Breach to the supervisory authority and to the data subjects in accordance with the Client’s instructions.

8. Audit

8.1 The Client or another auditor mandated by the Client may, once a year at most, audit the level of the data protection on and appropriateness of the Processing of Personal Data by Filed upon fourteen (14) working days’ prior written notice to ensure the compliance with this DPA and Data Protection Laws.